Dos Olas surf company likes environmental justice, world peace, and good carne asada tacos. Moreover, we are worried about Deadmans. Years of cross-border adventure has created the need to distinguish between those who care and those who do not.
There is a line in the sand which symbolizes a slower pace and a respect for our wilderness and ocean.
There is a desire to turn back the clock by enjoying what we still have like it used to be, and making those resources last for our children's children.
Attitude is good, but not ignorance. Recognize that surf wax isn't an environmentally-friendly product, but try to help in other ways.